Frequently Asked Questions
What is a Variable Opaque Product (VOP)?
Like all Opaque Products, Variable Opaque Products (VOPs) reward customers prepared to accept uncertainty in the delivered product with a discount from the standard fully specified product. With the VOP the customer is encouraged to interact and to vary the amount of opaqueness to suit her needs and to create a product-price combination that satisfies her requirements.
What forms can a VOP take?
VOPs can be time-flexible, destination-flexible and a combination of both time- and destination-flexible. Our most succesfull VOPs are restriction-free VOPs, where customers are able to create the full range of product-price combinations. Of course, customers not willing to accept much uncertainty are offered only a small discount from the regular price.